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16권5호_05_Impulse Purchase Intention of Chinese Customers at the Large Scale Online Promotion Day: Focus on Intrinsic and Extrinsic Motivation Perspective > 논문검색

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16권5호_05_Impulse Purchase Intention of Chinese Customers at the Large …

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[최종][인터넷전자상거래연구]16권5호_5_목혜민_문태수_pp 81-98 18p.pdf (1.9M)

저자 : Huimin MuㆍTaesoo Moon / 목혜민 문태수

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16권5호_06_The Effect of Consumer Innovativeness, Perceived Risk and Price Sensitivity on New Product Adoption:
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