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25권 6호_06(일반)_TheRoleofPresenceandExperientialQualityinDrivingCustomer…

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5 TheRoleofPresenceandExperientialQualityinDrivingCustomerEngagementinVRPerformances:FocusingonChina’sMZGeneration | Sijia YuㆍMira YoonㆍNamho Chung