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24권1호_14_A Study on the Effect of the Importance of Purchase Attribute…

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[인터넷전자상거래연구]24권1호_14 김동현.pdf (534.0K)

A Study on the Effect of the Importance of Purchase Attributes on Purchase Intention of MZ Generation PB Products


- Focusing on convenience store products. -





JiHyun Park ․ Donghyun Kim ․ Chanwook Park