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23권5호_08_A Study on Chinese Consumer Market Segmentation by DMA: Focusing on Consumer Behavior and Choice Attributes for Korean Automobiles > 논문검색

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23권5호_08_A Study on Chinese Consumer Market Segmentation by DMA: Focus…

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[인터넷전자상거래연구]23권5호_08 박귀정.pdf (531.6K)

A Study on Chinese Consumer Market Segmentation by DMA: Focusing on Consumer Behavior and Choice Attributes for Korean Automobiles




Gwijeong Park Jaesin Oh Wonjong Kim




Key Words : Market Segmentation, DMA, Choice Attributes, Cluster analysis