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21권2호_4월호

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21권2호4월호.pdf (8.9M)

p.1 A Study of the Intention to Use the Key Drivers and User Acceptance on Omnichannel Service Based on Unified Theory of Acceptance and Use of Technology(UTAUT) 

| Lee, Sang-HeonPark, Chan-Wook

 

p.35 Comparison of movement density and destination cluster analysis of residents and tourists using Jeju Island navigation data before and after the COVID-19 

| Taehyee UmSun-Young KohNamho Chung

 

p.53 Factors Influencing Live Commerce Consumers’ Watching and Purchase Intentions: Focusing on the Taobao Platform in China 

| Sodam KimJiayu HuangSung-Byung Yang 

 

p.79 The Motivation Factors of Participants in International Conference and Effects on the Participation Decision Attitude: Applying to Self-determination Theory and Regulatory Focus Theory

| So Yeon Kim Yerin Yhee Chulmo Koo

 

p.103 Impact of COVID-19 on E-Commerce Sales of Beauty Products: An Event Study Analysis

| Moo-Jeon KimㆍHyunchul Ahn