19권2호_02_Evaluating the determinants of User’s Adoption of Social Media Advertising -Focus on SINA Weibo > 논문검색 | 사단법인 한국인터넷전자상거래

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19권2호_02_Evaluating the determinants of User’s Adoption of Social Media Advertising -Focus on SINA Weibo > 논문검색

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19권2호_02_Evaluating the determinants of User’s Adoption of Social Medi…

작성자: 편집위원회

등록일: 19-05-04 23:24

조회수: 8,693

첨부파일: [인터넷전자상거래연구]19권2호_2_Nan An 고일상 Min Qu_pp19-4628p.pdf (493.2K)

Nan An, Il-Sang Go(고일상), Min Qu

Key Words : Social media advertising, Perceived value, User’s attitude, User’s adoption

이전글: 19권2호_03_A Comprehensive Review of Smart City Studies focusing on Research Fields, Purpose, and Methods

다음글: 19권2호_01_An Empirical Study on the Effects of Country of Origin on Purchase Intention for Luxury Vehicle Brands - Focusing on the Market of Mercedes-Benz