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23권4호_09_The Effect of Trust on the Continuance Use of Kakao Hairshop:…

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[인터넷전자상거래연구]23권4호_09 Sang-Soo Kim.pdf (417.5K)

The Effect of Trust on the Continuance Use of Kakao Hairshop: A Perspective of Satisfaction Transfer Through Confirmation



 

Sang-Soo Kim




Key Words : Kakao Hairshop, O2O platform, trust, continuance use, satisfaction transfer, confirmation