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24권2호_02_The Impact of Brand Activism Components on Perceived Authenticity and Consumer Brand Response > 논문검색

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24권2호_02_The Impact of Brand Activism Components on Perceived Authenti…

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[인터넷전자상거래연구]24권2호_02 김원종.pdf (447.0K)

The Impact of Brand Activism Components on Perceived Authenticity and Consumer Brand Response




Gwijeong Park ․ Wonjong Kim

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