한국인터넷전자상거래학회

001 Perceived Value and Purchase Intention of E-commerce Platform: The Role of eWOM

| Chenghan Lin ․ Eunmi Kim

015 The Impact of Brand Activism Components on Perceived Authenticity and Consumer Brand Response

| Gwijeong Park ․ Wonjong Kim

031 Influencing Repurchase Intentions in the Character Economy: The Role of Consumer Values and Parasocial Interactions

| Ruxi Zheng ․ Chengnan Jiang ․ Sung-Byung Yang

055 The Quality Factors on Consumer Satisfaction and Continued Use Intention in Fresh Product E-Business in China

| LIN ZHENGYU ․ Myeonggil Choi

071 Analysis of Keywords in ‘Industrial Relations’ Using Uses and Gratifications Theory

| Ji Hye Yun

087 A Study on the Impact of the Characteristics of the Digital Subscription Economy on Customer Experience Value, Satisfaction, and Continuous Usage Intention

| Sehyeon Park ․ Jaesin Oh

105 User Based Comparative Analysis of E-commerce Growth Approaches: Evaluating “Uzum.uz”, “Zoodmall.uz”, “Olx.uz” Platforms in Uzbekistan

| Ibragimova Kamola ․ Ko, Ilsang

129 Coordination with Foreign Distributors and Export Performance: Moderating Effects of International Experience and Firm Size

| Hyo Eun Cho

141 The Effects of Perceived Organizational Justice on Job Satisfaction: The Moderating Effects of Innovative Culture and Hierarchical Culture

| Youngshin Kim

159 The Influence of Shared Leadership on Adaptive Performance: The Mediating Role of Psychological Ownership and the Moderating Role of Regulatory Focus

| Jihwan Park ․ Youngsam Cho

185 The Effects of Learner-Content Interaction and Creative Problem Solving Ability on Learning Outcomes: Focused on the Moderating Effect of SNS Utilization

| Myeong-Jin Oh

201 The Design and Development of Senior Healthcare Platform

| Hyemi Um

217 Effective Tax Planning and Information Content of Tax Expenses

| Youngchul Kim ․ Youngkwan Lim

235 A Study of Transfer Pricing Issues for Digital Platform Companies - Focusing on the OECD Transfer Pricing Guidelines

| Joonhyun Kim