한국인터넷전자상거래학회

회사소개서브비주얼이미지

24권2호_02_The Impact of Brand Activism Components on Perceived Authenticity and Consumer Brand Response > 논문검색

home버튼

논문검색

24권2호_02_The Impact of Brand Activism Components on Perceived Authenti…

작성자
편집위원회
등록일
24-05-22 18:19
조회수
1,001
첨부파일

[인터넷전자상거래연구]24권2호_02 김원종.pdf (447.0K)

The Impact of Brand Activism Components on Perceived Authenticity and Consumer Brand Response




Gwijeong Park ․ Wonjong Kim

이전글
24권2호_03_Influencing Repurchase Intentions in the Character Economy : The Role of Consumer Values and Parasocial Interactions
다음글
24권2호_01_Perceived Value and Purchase Intention of E-commerce Platform: The Role of eWOM
목록