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22권6호_04_A study on purchase decision factors and the effectiveness of manufacturer brand recognition through Omni-channel > 논문검색
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22권6호_04_A study on purchase decision factors and the effectiveness of…
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- 23-01-05 15:18
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Jong-Lak.Kim*
Key Words : Omni-channel, C-SERVQUAL, Brand awareness, Purchase intention
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