21권4호_11_A study on the change and direction of marketing activities as a means of commercialization > 논문검색
[인터넷전자상거래연구]21권 4호_11 이현희 김시영pp.183-221.pdf (775.5K)
Hyun-Hee Lee ․ Shi-Young Kim
Key Words : Platform Business, Service Marketing, Digital Marketing