한국인터넷전자상거래학회

A Relationship between Social and Technical IT Affordance of Live-commerce and Intention to Use: The Moderating Effect of Social Presence

| Minyoung Lee ․ Sanghyun Kim ․ Jaehyuk Yi ....... 1

An Exploratory Study on the Determinants of Business Performance in Small Business Start-ups

| Seoin Jeon ․ Jaesin Oh ....... 23

Impact of Process Innovation and Facility Automation on Organizational Performance through Digital Transformation Capability

| Moon, Tae Soo ....... 39

A Study on Convergence of Text Analysis Techniques for Social Science Research in the Age of Big Data

| Keunhyung Kim ....... 53

Opportunities and threats of generative AI technology

| Changgab Seo ....... 59

Venture Company, Overconfidence, and Investment efficiency

| Yunkyeong Lee ․ Youngchul Kim ....... 75

A Study on Key Issues by Major Industries through Criticality Assessment: From the GRI Perspective

| Ji Hye Yun ....... 95

Effect of Emotional Labor on Job Engagement and Work Happiness: Mediating Role of Psychological Capital and Moderating Role of Trust from Leader

| Youngsam Cho ․ Youngwoo Lee ....... 111

A Study on Job Consulting Solution through Specification Management

| Jong Hwa Lee ....... 127

Nammyung’s Spirit and the entrepreneurship of Muhak Group Chairman Choi, Wiseung

| Sungkeun Song ․ Dae-Yul Jeong ․ Jinsu Kim ....... 141

Does Digital Transformation Accelerate the Acceptance of Social CRM on the Small and Medium Enterprises?

| Songyi Yun ․ Eunmi Kim ․ Sanghee Kim ․ Taeho Hong ....... 155

Effect of the Green Supply Chain Management on the Environmental Performance: The Moderating Effect of Institutional Pressure

| Jinsoo Park ․ BooYun Cho ․ Kwangtae Park ....... 173

Effects of Tourist Destination Choice Attributes on Perceived Value and Tourism Satisfaction at Geochang Changpowon: Moderating Effect of Tourist Prior Knowledge

| Jihee Jung ․ Jaeik Shin ....... 195