한국인터넷전자상거래학회

 Power of Positive Experiences: The Role of Positive Reciprocity Norm in Smart Tourism City

| Yoonkyung Hwang ․ Dongho Won ․ Namho Chung ...... 1

 The Educational Use of Metaverse Platforms: Perspectives from Educators and Learners

| Hanbyul Choi ...... 21

 Application of Artificial Neural Networks to a Study of Entrepreneurial Marketing on Business Environmental Sustainability

| Won Seok Bang ․ N. S. Reddy ․ Dong Hwan. Cho ...... 39

 How does Social Media Trend affect E-commerce Growth: A Comparative Study on Buyam.cm and Aleigro.com

| Pupah Lesley Ambi ․ Ilsang Ko ․ Maryam Mashhady ...... 51

 A Study on the Generation Method of Key Linkage Information of Pseudonymized Information for Estimating De Facto Population 

| Sumi Lee ․ Yongtae Shin ...... 77

 Analysis of Research Trends in the Field of Digital Citizenship Education Using Text Mining

| Yuri Kim ...... 89

 RFM Weight Analysis for Customer Segmentation in Coffee Sector

| Seunghun Ham ․ Chaewon Lee ․ Jeeseung Han ․ Sungho Park ․ Kangbae Lee ...... 109

 The Effects of the Characteristics of Travel Content in Short-form Video on Trust, Commitment, Satisfaction and Continuous Usage Intention

| Yuliang Yang ․ Jinyong An ․ Wonjong Kim ...... 123

 Design Principles for Blended Empathy Lessons on the Metaverse Platform

| Juyoung Jung ․ Mihwa Lee  ...... 143

 A Study on the Effects of Online Shopping Fresh Food Quality on Purchase Satisfaction and Repurchase Intention: Focusing on the Effects of Food Lifestyle Control

| Koo JaSung ․ Donghyun Kim ․ Chanwook Park ...... 157

 The Impact of Tax Planning and ESG on Cash Holdings

| Hyuna Jung ․ Youngchul Kim ...... 193

 Agglomeration Types and SME Exporting: Examining the Impact of Local and Foreign Exporters Across Industries

| Hyejin Cho ․ Jaiho Chung ...... 211

 The Impact of Digitalization Index on Profitability of Insurance Companies’

| Zhihui Che ․ Jihyun Kim ․ Sejin Min ...... 225

 The Impact of Earnings Management on the Likelihood of Becoming a Marginal Firm: Focusing on the Food Manufacturing Industry

| Zhihao Wang ․ Soonmi Yu ․ Sung-Yong Kim ...... 247

 The Impact of Collaboration Capabilities on the Supply Chain Performance: The Perspective of Resource Orchestration Theory 

| Sungbae Kang ․ Taesoo Moon ...... 265

 The Effect of Perceived Risk Type on Negative Emotions and Coping Behaviors in Personal Information Leakage: Text Mining Approach

| Jonghwa Park ...... 281

 Factors Alleviating Job Boredom: Focusing on Empowering Leadership, Work Engagement, and Adaptive Performance

| Daehwan Kim ․ Juil Kim ․ Jihwan Park ...... 301

 Employee Constructive Voice and Humble Leadership: The Moderating Role of Power Distance Orientation and the Mediating Role of Felt Obligation for Constructive Change

| Yongduk Choi ...... 327

 Work-Family Conflict and Work-Family Balance: Mediating Role of Psychological Capital and Moderating Role of Leisure Activity

| Youngsam Cho ․ Eunmi Kim ...... 343

 The Impact of Firms' Risk-Taking Propensity on Technological Innovation: Focusing on Key Talent Policies

| Geurin Jeon ․ Ga-hye Hong ...... 359