18권1호_01_온라인 구전정보메시지 특성과 발신자 중앙성이 > 논문검색
[인터넷전자상거래연구]18권1호_1_윤한성_김창완_pp 1-17 17p.pdf (292.6K)
윤한성 · 김창완 / Hansung Yun ․ Chang Wan Kim
Key Words : Online Word of Mouth, Social Network Centrality, Vividness, Consensus, Word of Mouth Acceptance