19권5호_04_Influence of market orientation and e-marketing capability on marketing performance in Chinese SMEs > 논문검색 | 사단법인 한국인터넷전자상거래

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19권5호_04_Influence of market orientation and e-marketing capability on marketing performance in Chinese SMEs > 논문검색

논문검색

19권5호_04_Influence of market orientation and e-marketing capability on…

작성자: 편집위원회

등록일: 19-11-10 20:12

조회수: 4,004

첨부파일: [인터넷전자상거래연구]19권5호_04_우가인 강성배 문태수 p.59-76.pdf (298.1K)

우 가 인 . 강 성 배 . 문 태 수

Jiatong Yu . Sungbae Kang . Taesoo Moon

Key words: Market Orientation, Dynamic Capability Theory, e-Marketing Capability,

Marketing Performance, Chinese SMEs

이전글: 19권5호_05_Money, To be Publicly issued, or Not to be, That is the Question†

다음글: 19권5호_03_An Exploratory Approach to SNS Hashtag as a Communication Channel: Comparison of Domestic and International Cases